The Upload Club unlocks audience and revenue growth on YouTube for Creators, Podcasts and Brands.
Dream it
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Build it
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Grow it
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Dream it • Build it • Grow it •
Client Testimonials
“Hayley has been absolutely amazing! I started at around 3 million on YouTube with Hayley and together we were able to come up with strategies to help my channel grow! She helped me turn some concepts into viral videos. Now I have over 12 million subscribers. I highly recommend Hayley she is super knowledgeable when it comes to YouTube and has tons of tools to help you succeed."
“It's clear that Hayley can unlock incredible growth on YouTube for established creators – just read her testimonials. But it's an entirely different challenge to grow a channel from 0; I contend that it's much harder. That's essentially what Hayley has done with me. In our first 6 months working together, I grew subscribers 2.5x from 12,000 to 32,000. As I approach 10 million lifetime views, 9 million of those have been while working with Hayley. Her track record is singular and it speaks volumes about her skills, expertise and creativity to make magic happen.”
“It is hard to sum up just how outstanding Hayley is. She is truly a master in all things regarding the creator economy. I now have over 1 million subscribers on YouTube and I owe it all to Hayley. Not only is she the one who encouraged me to begin posting but with her mastery of the platform, she taught me how to leverage the tools / formats YouTube has to offer to help me grow.”
Working with Hayley helped me grow my audience and views on my YouTube channel. She took the time to plan and strategize my content so that it can reach wider audiences such as using translation tools, AI tools, and built in platform features that could make everything so much more easier for me. Hayley is so kind and dedicated. Was a pleasure working with her.
“Hayley helped me navigate through the ins & outs of YouTube strategies and the land of algorithms, but also was a HUGE help in my business. She went above & beyond (x100) to fully integrate herself into my company’s needs and tailored her work to match mine. There’s no one like her.”
“Hayley is truly is the reason creators’ lives changed including mine. We had Zoom meetings and she would go in depth on my channel and tell me what to fix. If you’re trying to start a YouTube channel, she has ALL the info you need to be successful and I highly recommend her.”
Menu of Services
1. Advanced Audit
One-Time Deep Dive for Growth Readiness
Before growth, comes clarity. This in-depth, data-driven audit is designed for creators and teams ready to elevate their content strategy on YouTube.
What’s Included:
In-depth performance review across content, thumbnails, titles, and metadata
Audience analytics, growth trends, and opportunity mapping
Competitor benchmarking and packaging analysis
Key recommendations to optimize content pillars, retention, and discoverability
Ideal Viewer Profiles and content pillar alignment
SEO and algorithm-readiness evaluation
🔍 Perfect for creators and teams who want a one-off strategic health check before investing further.
2. Retainer Partnership
Ongoing Support for Scaling Creators & Teams
Our retainer is great for creators or companies who want to work with us long-term. We integrate as an extension of your team, offering hands-on strategy, analytics review, content planning, and creative optimization.
What’s Included:
Application of findings in the Advanced Data Audit
Ongoing content planning calendar
Title, thumbnail, and hook recommendations
Pre-production support (script structure, outlines, hooks, etc.)
Audience development and monetization growth roadmap
Weekly or bi-weekly strategy calls
Monthly analytics reports + trend insights
Unlimited email support and Slack access one day per week
💡 Starts with an Advanced Audit so we can align on your growth blueprint.
3. Video Idea Testing
Thumbnail Style Guide & Topic Validation
Know which videos will perform before you hit publish. This a la carte service allows creators to validate topics, titles, thumbnails, and visual styles using performance-backed testing.
What We Test:
High-impact video topics and packaging combinations
Title and thumbnail variations based on CTR benchmarks
Audience-targeted thumbnail style guide development
New vs. returning viewer responses
Competitor packaging performance
🎯 Ideal for creators who want to maximize every upload and reduce guesswork.
Add-On Services
Available individually or in combination with any core service.
Production & Post-Production Team Sourcing: We help our audit and retainer clients recruit editors, producers, and creative collaborators from our trusted network.
Writers’ Room Brainstorm Facilitation
Shoot Day Creative Direction (Virtual or In-Person)
Monetization Strategy: Mid-roll & Ad Placement Optimization
Launch Strategy for New Channels or Series
📌 Want Help Deciding?
Reach out for a free discovery call and we’ll guide you through the right fit based on your goals and timeline.
About The Founder
Hi! I’m Hayley, a YouTube Growth Strategist with an extensive track record of success. I spent the last 12 years at Google & YouTube devoting myself to unlocking meaningful career growth and audience expansion for creators, podcasts and brands. Now, I’m bringing this strategic support directly to you in the form of a 1:1 offering.
My mission is to help you maximize growth and revenue for your business. I accomplish this by gaining a comprehensive understanding of your brand, content, goals and challenges in order to help you:
Develop a sustainable, multi-format content strategy
Grow your social presence
Monetize your audience
I look forward to partnering with you!
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